The Beekman Social Expedition kicks off with an in-depth analysis of your social and digital footprint from the past six months, evaluating what’s working, what’s not, who you’re currently engaging with, and the overall sentiment around your content. From this, we develop a Start/Stop/Continue matrix—a no-BS, candid assessment of your current approach. Think of us as Switzerland: neutral, honest, and focused on helping you grow. In parallel, we audit your competitive set, but we don’t just look at direct competitors. You’re not only competing for dollars—you’re competing for attention. That’s why we examine brands and accounts effectively engaging the audience you want to reach, identifying key insights to inform your strategy.

With the audit in hand, we develop a custom social strategy tailored to your brand’s goals and capabilities. This begins with internal stakeholder interviews, where we dig into your objectives, past roadblocks, and what’s realistic based on your team, resources, and appetite. From there, we establish a strategic North Star, ensuring that every piece of content is intentional, authentic, and community-driven. Our approach is platform-specific because TikTok, Instagram, and LinkedIn each require unique strategies—even within platforms, how you show up on IG Stories will differ from Reels or carousel posts. We also outline a community management and reporting framework, creating a roadmap for audience engagement and a custom template to track progress month over month. Lastly, we provide crisis management best practices, equipping your team with clear guidelines for handling both internal issues that become public and external events that require a response—or restraint. This strategy isn’t static; it’s a living, breathing playbook designed to evolve alongside your brand and community.

Once we present the strategy, we hit the ground running with a content day, bringing your strategy to life while onboarding your team for seamless execution. From there, you have two options: take the in-house execution route, where we hand off everything for your team to manage, or opt for Beekman execution, where we take the reins and implement the strategy on a daily basis. No matter which path you choose, the Beekman Social Expedition is designed to get you where you want to go—strategically, intentionally, and with impact.